VMS Paint (VMSPT) is a South African based auto repair and care shop. VMSPT is founded by enthusiasts with the idea of offering premier workmanship and service quality as well as unprecedented customer service and attention. The founders’ intention is to ensure that VMSPT becomes the preferred supplier and the premier destination for auto repair and care.
The auto repair industry has a large number of small fledgling businesses competing in the industry. It is critical that VMSPT differentiates itself from such businesses through ensuring that its business operating model, business premises and customer and service quality stands out from the rest. As the company does not have an established track record, it will be essential that from the onset aggressive
marketing tactics and promotions be deployed in order to attract potential customers. The company will also heavily capitalise on established relationships and the extensive experience of its management team in the industry.